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A survey by cannabis brand Jaunty found that edibles are the most popular cannabis product among New York consumers (40%), followed by vape products (21.8%) and flower (17%). Price was the leading factor in purchasing decisions (28.4%), followed by product effects (26.9%) and convenience (23%). Most consumers want economically priced, approachable options that taste great with predictable effects. While respondents were split on understanding concentrate types, a majority (43.2%) believe cannabis brands are transparent. Despite this trust, 38.2% assume products are free of harmful additives, and 37.6% trust products in dispensaries are thoroughly tested. The survey included 500 adults, with 60% identifying as frequent cannabis consumers.

Survey Finds Edibles Are the Most Popular Cannabis Products in New York  

Jul 17, 2025

Source:

TG Branfalt

Ganjapreneur



Edibles are the most popular product among New York cannabis consumers,
according to a survey commissioned by cannabis brand Jaunty, which found
40% of respondents said they consumed edible products more than vape
products (21.8%) and flower (17%).

The survey also found that price was the leading factor in consumer
purchasing decisions, with 28.4% of respondents saying product cost was the
biggest influence of what they purchased, followed by product effects
(26.9%) and convenience (23%).

In a statement, Jaunty co-founder and CEO Nicolas Guarino called the survey
“especially illuminating.”

“It’s clear that most New York consumers want economically priced,
approachable options that taste great with predictable effects.” — Guarino
in a statement

Respondents were nearly split on whether they understood the differences
between concentrate types (distillate, live resin, and live rosin), with
35.2% saying they were confident in their knowledge, 30% saying they have a
basic understanding, and 33.8% saying they were unsure of the differences.

Most respondents (43.2%) said they believe cannabis brands are
“transparent” about what is in their products and “clearly label
ingredients and sourcing,” while 31.4% said labeling is “inconsistent or
unclear,” and 13.8% said most brands lack transparency.

Despite the apparent trust in products, a majority of respondents (38.2%)
said they assume cannabis products sold in the state are free of harmful
additives and contaminants, with 37.6% saying the trusted that products
sold in dispensaries are “thoroughly tested,” 13.8% worried about potential
contaminants, and 10.4% wary of safety of products in general.

In all, 60% of the respondents identified as frequent cannabis consumers –
consuming multiple times per week. The survey was conducted by SurveyMonkey
and included 500 adults.

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